Founder – Mark Hughes
Founder Mark Hughes initially had the idea to start up a vegetarian fast food outlet sometime early in the new millennium, but the product just wasn’t available. The burger patties of the time were a mushy mix of potatoes, peas and corn – appealing to hard core vegetarians but not to the greater population of hungry hoards.
Fast forward two decades and the plant-based food industry has bloomed. The veggie patties of today are delectable, protein-rich morsels that look and feel like regular burgers but (we think) have a better taste, and most importantly, are better for you and the environment.